Originally posted on Chris The Story Reading Ape’s Blog: By Matt Aird on The Book Designer Site: Today, marketing specialist Matt Aird discusses a question that bedevils lots of authors when they begin their publishing journey. Are they marketing to sell their books, or to build their brand and platform? Here’s his report. As…

via Why You Should Market to Grow Your Author Platform–Not to Sell Books… — Writing for the Whole Darn Universe

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